Universal Robots

Universal Robots (UR) is the world’s pioneer and best-selling brand in collaborative robots.

Since early 2019, Paradigm has been appointed as UR’s PR consultancy in China. Our mandate is to help UR reinforce its value propositions among Chinese manufacturers: UR’s solutions deliver flexible automation for manufacturers of all sizes, addressing their labor needs, increasing their productivity as well as strengthening competitiveness.

During the year, a major initiative was the global launch of UR’s latest flagship product in Shanghai which was officiated by its CEO.

A snapshot of our PR achievements for UR in 2019 is provided as follows:

undefined Over 450 positive news reports were generated
undefined PR-driven coverage in 2019 is 27% higher than that of 2018
undefined According to a media audit conducted in December 2019, majority of respondents acknowledged UR as the world’s No.1 player