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On September 1, 2019, PASMO PASSPORT, a smart train ticket for short-term travelers to Japan, made its debut globally. PASMO PASSPORT enables e-money transactions throughout the public transit system, whether for boarding IC card-compatible trains and buses or for making purchases at shops. PASMO PASSPORT holders can recharge the card at stations, on buses, and in some stores. Japan is currently one of the … Read More PASMO

British Airways

700+ positive news reports generated every year On average PR impression of over 200 billion achieved every year Established a strong media database and good rapport with 300+ media targets throughout China Delivered a PR return of investment of 12X every year With a century of heritage, British Airways is a highly acclaimed full service global airline, offering competitive fares with an extensive global … Read More British Airways


DHL, part of Deutsche Post DHL Group, is a leading global brand in the logistics industry. It offers an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. DHL is decisively positioned as “The logistics company for the world”. Since 2016, Paradigm has been … Read More DHL


Dubai Multi Commodities Center (DMCC) is the world’s most interconnected Free Zone, and the leading trade and enterprise hub for commodities. Whether developing vibrant neighbourhoods with world-class property like Jumeirah Lakes Towers and the much anticipated Uptown Dubai, or delivering high performance business services, DMCC provides everything its dynamic community needs to live, work and thrive. Made for Trade, DMCC is proud to sustain … Read More DMCC


JUST is a company that applies cutting-edge science and technology to create healthier, more sustainable foods for consumers. Since 2017, Paradigm has been helping JUST to make debut and introduce its flagship products to key Chinese media. Major initiatives include: Launch of JUST Scramble Introduction of its innovation on clean meat Expansion to Asia in cooperation with Green Common in Hong Kong featuring JUST … Read More JUST

Austrian National Tourist Office

The Austrian National Tourist Office (ANTO) is Austria’s national tourism organization. ANTO has been striving to promote the concept “Holidays in Austria” to major international markets including China. Since 2018, Paradigm has supported ANTO’s annual media launches in China to promote its attractions and new offerings. In these launches, most if not all travel trade, tourism, lifestyle, business and mainstream media were invited and … Read More Austrian National Tourist Office

Xuzhou Marriott Hotel Lakeview

Opened in Q4 2019, Xuzhou Marriott Hotel Lakeview is the first Marriott-branded hotel in Northern Jiangsu province and Huaihai Economic Zone, an emerging business and economic region which includes 20 cities spanning Jiangsu, Shandong, Anhui and Henan provinces. Paradigm has been entrusted to plan and execute a three-month promotional program to publicize the opening of this exceptional hotel. Our support covers both conventional and … Read More Xuzhou Marriott Hotel Lakeview


Jetstar’s mission is to offer low fares to enable more people to fly to more places, more often. Since it was established in Australia in 2004, the low cost carrier has already carried more than 250 million passengers. Jetstar has one of the Asia Pacific’s largest low fares networks by revenue. Jetstar-branded carriers operate more than 5,000 flights a week to more than 85 … Read More Jetstar


The China Hospitality Education Initiative (CHEI) is a visionary project of The J. Willard and Alice S. Marriott Foundation in China. CHEI offers a portfolio of programs to help educators prepare youth in China for hospitality and tourism careers. These programs include faculty internships in hotels, field trips to hospitality venues, guest lectures on campus, hospitality English curriculum, teaching resources, conferences, regional forums and … Read More CHEI


ViniPortgual is the industry co-operative of the entire wine sector of Portugal. ViniPortugal has been using the “Wines of Portugal” brand to promote its wine industry to international markets. China is one of the four most important markets of ViniPortugal. Since 2016, Paradigm has been appointed to promote the niches of “Wines of Portugal” to the wine trade, professionals and consumers in China. The … Read More ViniPortugal


With a profound history of 50 years, SKF Motion Technologies was a global provider of electrical linear actuator components and systems as well as linear motion products, with market leading positions and differentiated offerings in global niche markets, including high end medical and industrial actuators and roller screws. It also has operations in China. In October 2019, SKF Motion Technologies was rebranded as Ewellix: … Read More Ewellix


Synopsys Software Integrity Group Synopsys has been well known as a global leader in electronic design automation (EDA) and semiconductor IP. In recent years, Synopsys aspired to grow its leadership in software security and quality solutions by establishing Synopsys Software Integrity Group (SIG). Since 2017, Paradigm has been appointed to build brand awareness for Synopsys SIG in China. We have been carrying out a … Read More Synopsys