A one-stop green lifestyle brand comprising retail outlets, restaurants and culinary education, Green Common is a social enterprise promoting sustainable lifestyle and plant-based food. One of its flagship offerings is the 100% plant-based OmniPork.
From October to November 2019, Paradigm provided media relations support to Green Common in Beijing and Shanghai to promote the debut of its OmniPork as well as complementary marketing initiatives in China.
150+ media, 200+ positive news reports
Celebrity involvement – Acclaimed actress in Greater China Karena Lam
A variety of media tactics: Media briefings, interviews and cooking workshops