Perfetti Van Melle

Client’s Business Nature

Consumer goods (food)

Our Services

Press service, media relations, executive profiling, government and association relations, crisis and issue management

Highlights

With over 125 years of heritage, Perfetti Van Melle (PVM) is one of the world’s largest manufacturers and distributors of confectionery and chewing gum. It has entered in China market for three decades, with a strong portfolio of legacy brands including Alpenliebe, Chupa Chups, Mentos and Big Babol.

Since 2024, Paradigm Communications has been appointed as PVM’s retained PR consultancy in China, providing strategic communications planning and on-ground support across various areas including corporate communications, internal communications, government affairs, and more. Through this partnership, Paradigm is dedicated to assisting PVM in establishing a robust external communications framework in the Chinese market, enhancing brand influence and deeper local market penetration.