W Kuala Lumpur

Client’s Business Nature

Hospitality

Our Services

Media relation, press information

Highlights

Marking the iconic brand’s first-ever hotel in Malaysia, W Kuala Lumpur opened its doors in August 2018 in the heart of the capital, steps from the world-famous Petronas Twin Towers. W Kuala Lumpur features 150 stylish guest rooms and suites with diverse beverage and food venues bringing a flawless synergy to Kuala Lumpur’s booming, multicultural food and drink scene.

In 2024 and 2025, Paradigm helped facilitate the W Kuala Lumpur engage with key Chinese media. Paradigm proposed a customized news angle for the hotel to market its offerings to the Chinese market. Additionally, Paradigm helped pitch the story to high-end luxury, lifestyle, and travel media outlets in China. As a result, 66% of the recommended media outlets published, generating an AVE of USD 66,225.