Client’s Business Nature
Industry co-operatives of Portuguese wines
Support of trade event participation, planning and organization of marketing events, social media, media relations and news service
ViniPortgual is the industry co-operative of the entire wine sector of Portugal. ViniPortugal has been using the “Wines of Portugal” brand to promote its wine industry worldwide. China is one of its most important international markets.
Since 2016, Paradigm has been working with ViniPortugal to promote “Wines of Portugal” to the wine trade, professionals, influencers and consumers in China. Our support included participation in trade shows, roadshows in key Chinese cities, online and offline workshops, media relations, news services and social media.