Client’s Business Nature

Robotic technology

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Media relations, news service, event arrangement


Universal Robots (UR) is the world’s pioneer and best-selling brand in collaborative robots.

Since 2019, Paradigm Communications has been appointed UR’s PR consultancy in China. Our mandate is to help UR reinforce its value propositions among Chinese manufacturers: UR’s solutions deliver flexible automation for manufacturers of all sizes, addressing their labor needs, increasing their productivity as well as strengthening competitiveness. During these years, Paradigm has arranged several large-scale initiatives for UR, including the global launch of UR16e in Shanghai which was officiated by its CEO. According to our communication with key trade and business media, they acknowledged UR’s leadership in the global collaborative robot market.