Client’s Business Nature
Software security solutions provider
Social media program, media relations and news service
Synopsys is the Silicon to Software™ partner for innovative companies developing the electronic products and software applications we rely on every day. Its Software Integrity Group (SIG) helps development teams build secure, high-quality software, minimizing risks while maximizing speed and productivity.
Since 2017, Paradigm has been servicing Synopsys SIG to help build its brand awareness in China. We have been carrying out a sustained media relations, news service and social media program to promote its value propositions to its stakeholders in China including CIOs, software engineers, IT professionals and corporates. In terms of annual volume of positive media coverage generated, Paradigm has been one of the top achievers among all Synopsys SIG’s global PR partners for five years in a row.