Client’s Business Nature
Secure financial messaging service provider
Media relations, news service, social media
SWIFT is a global member owned cooperative and the world’s leading provider of secure financial messaging services.
Since 2019, Paradigm Communications has been providing SWIFT with a full array of conventional media as well as social media services in China. The communication objective of these efforts is to promote SWIFT’s value proposition to the local banking, finance and business community. SWIFT enjoyed a 15% growth of WeChat followers and recorded 500+ pieces of positive media coverage in 2021.
In fact, the partnership between Paradigm and SWIFT could date back to the early 2000s when we provided promotion and event management support to SWIFT for its three-year management trainee recruitment program targeting elite Chinese universities.