SWIFT

Client’s Business Nature

Secure financial messaging service provider

Our Services

Media relations, news service, social media, event support

Highlights

Swift is a global member owned cooperative and the world’s leading provider of secure financial messaging services.

Since 2019, Paradigm Communications has been providing Swift with a full array of conventional media as well as social media services in China. The communication objective of these efforts is to promote Swift’s  value proposition to the local banking, finance and business community. Swift enjoyed around 18% growth of WeChat followers in 2024.

In 2024, Paradigm Communications supported Sibos, the global financial services networking event organised by Swift. This is the first time that Sibos has been hosted in mainland China, where almost 10,000 delegates from all over the world have come together in Beijing. Over 7,000 positive news was generated.