Jetstar

Client’s Business Nature

Low-cost carrier

Our Services

Media relations, news service and event arrangement

Highlights

Jetstar is one of the best low-cost carriers (LCC) in the Asia Pacific region.

Paradigm Communications became Jetstar’s first PR agency in China when the airline entered the market in 2009. Over the years, we have supported Jetstar in launching numerous new routes such as Shanghai to Tokyo, Beijing to Melbourne, and Wuxi to Singapore. Our strategic efforts positioned Jetstar as a leading LCC for Chinese travelers.

By arranging outbound fam trips to Singapore and Japan, Paradigm facilitated deeper relationships with key media outlets in China, enhancing the visibility of Jetstar’s services in the competitive LCC sector. These trips helped secure extensive coverage and positioned Jetstar as a trusted international brand, gaining valuable market share in China.