Dairy Queen
Client’s Business Nature
Quick Service Restaurant
Our Services
Media relations, news service, issue and crisis management
Highlights
Dairy Queen (DQ), a beloved brand under International Dairy Queen, Inc. (IDQ), is a global leader in the quick-service restaurant industry, renowned for its signature ice cream treats, including the iconic Blizzard.
Since 2020, Paradigm Communications has been collaborating with DQ on various corporate communications initiatives. Our services have focused on issue and crisis management, along with media efforts tied to the opening of DQ® Blizzard® & Burgers—the first DQ restaurant in China to offer both hot food and treats.