On September 1, 2019, PASMO PASSPORT, a smart train ticket for short-term travelers to Japan, made its debut globally. PASMO PASSPORT enables e-money transactions throughout the public transit system, whether for boarding IC card-compatible trains and buses or for making purchases at shops. PASMO PASSPORT holders can recharge the card at stations, on buses, andContinue reading “PASMO”


DHL, part of Deutsche Post DHL Group, is a leading global brand in the logistics industry. It offers an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. DHL is decisively positioned as “The logisticsContinue reading “DHL”


Dubai Multi Commodities Center (DMCC) is the world’s most interconnected Free Zone, and the leading trade and enterprise hub for commodities. Whether developing vibrant neighbourhoods with world-class property like Jumeirah Lakes Towers and the much anticipated Uptown Dubai, or delivering high performance business services, DMCC provides everything its dynamic community needs to live, work andContinue reading “DMCC”


JUST is a company that applies cutting-edge science and technology to create healthier, more sustainable foods for consumers. Since 2017, Paradigm has been helping JUST to make debut and introduce its flagship products to key Chinese media. Major initiatives include: Launch of JUST Scramble Introduction of its innovation on clean meat Expansion to Asia inContinue reading “JUST”


The Austrian National Tourist Office (ANTO) is Austria’s national tourism organization. ANTO has been striving to promote the concept “Holidays in Austria” to major international markets including China. Since 2018, Paradigm has supported ANTO’s annual media launches in China to promote its attractions and new offerings. In these launches, most if not all travel trade,Continue reading “Austrian National Tourist Office”


Opened in Q4 2019, Xuzhou Marriott Hotel Lakeview is the first Marriott-branded hotel in Northern Jiangsu province and Huaihai Economic Zone, an emerging business and economic region which includes 20 cities spanning Jiangsu, Shandong, Anhui and Henan provinces. Paradigm has been entrusted to plan and execute a three-month promotional program to publicize the opening ofContinue reading “Xuzhou Marriott Hotel Lakeview”


Jetstar’s mission is to offer low fares to enable more people to fly to more places, more often. Since it was established in Australia in 2004, the low cost carrier has already carried more than 250 million passengers. Jetstar has one of the Asia Pacific’s largest low fares networks by revenue. Jetstar-branded carriers operate moreContinue reading “Jetstar”


The China Hospitality Education Initiative (CHEI) is a visionary project of The J. Willard and Alice S. Marriott Foundation in China. CHEI offers a portfolio of programs to help educators prepare youth in China for hospitality and tourism careers. These programs include faculty internships in hotels, field trips to hospitality venues, guest lectures on campus,Continue reading “CHEI”