Hotel Nikko Changshu

Client’s Business Nature

Hospitality Industry

Our Services

Media relations, news service, familiarization trip,  website development

Highlights

Opened in 2023, Hotel Nikko Changshu is the first Nikko-branded hotel managed and operated by Okura Nikko Hotel Management Co., Ltd. in Changshu.

Paradigm Communications played a key role in the successful 2023 launch of Hotel Nikko Changshu, providing strategic communications support from planning to execution, including news services for the hotel opening and F&B promotions, impactful media outreach, a familiarization trip for the opening ceremony, and local website development. The campaign generated widespread coverage and engagement, leveraging exclusive content and tailored experiences to enhance the hotel’s visibility and strengthen its position in the local hospitality market.