On September 1, 2019, PASMO PASSPORT, a smart train ticket for short-term travelers to Japan, made its debut globally. PASMO PASSPORT enables e-money transactions throughout the public transit system, whether for boarding IC card-compatible trains and buses or for making purchases at shops. PASMO PASSPORT holders can recharge the card at stations, on buses, andContinue reading “PASMO”

Aloft Shanghai Zhangjiang Haike Hotel

Aloft Shanghai Zhangjiang Haike Hotel is the first Aloft branded hotel of Marriott International in Shanghai. Paradigm undertook the promotional works for the hotel’s grand opening in Q2 2019. We designed and executed a tailor-made integrated communications program for the hotel. Utilizing a full array of conventional and social media initiatives, we aimed at creatingContinue reading “Aloft Shanghai Zhangjiang Haike Hotel”


With a history of over 150 years, Sherwin-Williams is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. In 2019, the Consumer Brands Group of Sherwin-Williams strived to make a big marketing push to the retail market in China. Paradigm executedContinue reading “Sherwin-Williams”


BICS is a leading international communications enabler, one of the key global voice carriers and the leading provider of mobile data services worldwide. Its solutions cover global mobile connectivity, seamless roaming experiences, fraud prevention and authentication, global messaging and the Internet of Things. Its mission is to deliver converging international wholesale solutions to existing andContinue reading “BICS”