Official Website: https://www.ewellix.com/en/global/ With a profound history of 50 years, SKF Motion Technologies was a global provider of electrical linear actuator components and systems as well as linear motion products, with market leading positions and differentiated offerings in global niche markets, including high end medical and industrial actuators and roller screws. It also has operationsContinue reading “Ewellix”


Synopsys Software Integrity Group Synopsys has been well known as a global leader in electronic design automation (EDA) and semiconductor IP. In recent years, Synopsys aspired to grow its leadership in software security and quality solutions by establishing Synopsys Software Integrity Group (SIG). Since 2017, Paradigm has been appointed to build brand awareness for SynopsysContinue reading “Synopsys”

Aloft Shanghai Zhangjiang Haike Hotel

Aloft Shanghai Zhangjiang Haike Hotel is the first Aloft branded hotel of Marriott International in Shanghai. Paradigm undertook the promotional works for the hotel’s grand opening in Q2 2019. We designed and executed a tailor-made integrated communications program for the hotel. Utilizing a full array of conventional and social media initiatives, we aimed at creatingContinue reading “Aloft Shanghai Zhangjiang Haike Hotel”


With a history of over 150 years, Sherwin-Williams is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. In 2019, the Consumer Brands Group of Sherwin-Williams strived to make a big marketing push to the retail market in China. Paradigm executedContinue reading “Sherwin-Williams”


BICS is a leading international communications enabler, one of the key global voice carriers and the leading provider of mobile data services worldwide. Its solutions cover global mobile connectivity, seamless roaming experiences, fraud prevention and authentication, global messaging and the Internet of Things. Its mission is to deliver converging international wholesale solutions to existing andContinue reading “BICS”

The Embassy of Portugal in China

Leveraging the 40th anniversary of the establishment of diplomatic relations between Portugal and China in 2019, the Embassy of Portugal in China has been actively promoting the economic and cultural co-operation between the two countries since 2018. Paradigm has provided media relations services to publicize the following initiatives of the Embassy: A “Wine Tasting Night”Continue reading “The Embassy of Portugal in China”

Green Common

A one-stop green lifestyle brand comprising retail outlets, restaurants and culinary education, Green Common is a social enterprise promoting sustainable lifestyle and plant-based food. One of its flagship offerings is the 100% plant-based OmniPork. From October to November 2019, Paradigm provided media relations support to Green Common in Beijing and Shanghai to promote the debutContinue reading “Green Common”

Universal Robots

Universal Robots (UR) is the world’s pioneer and best-selling brand in collaborative robots. Since early 2019, Paradigm has been appointed as UR’s PR consultancy in China. Our mandate is to help UR reinforce its value propositions among Chinese manufacturers: UR’s solutions deliver flexible automation for manufacturers of all sizes, addressing their labor needs, increasing theirContinue reading “Universal Robots”


The Society for Worldwide Interbank Financial Telecommunication Since January 2019, Paradigm has been supporting SWIFT with a full array of conventional as well as social media services in China. These efforts are to facilitate the global provider of secure financial messaging services to communicate with the local banking, finance and business community, telling them whatContinue reading “SWIFT”