On September 1, 2019, PASMO PASSPORT, a smart train ticket for short-term travelers to Japan, made its debut globally. PASMO PASSPORT enables e-money transactions throughout the public transit system, whether for boarding IC card-compatible trains and buses or for making purchases at shops. PASMO PASSPORT holders can recharge the card at stations, on buses, and in some stores.
Japan is currently one of the most popular destinations of Chinese travelers. Paradigm was appointed to execute an aggressive news campaign to promote the launch of PASMO PASSPORT to the key tourism, travel trade, lifestyle, business and consumer media in China.