DHL, part of Deutsche Post DHL Group, is a leading global brand in the logistics industry. It offers an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. DHL is decisively positioned as “The logistics company for the world”.
Since 2016, Paradigm has been working with DHL to promote its key branding and marketing initiatives such as CEO visits, new product offerings supporting the Belt & Road Initiative, business partnership launches. Since 2019, Paradigm has also been entrusted with a “thought leadership program” to promote DHL’s insights towards the logistics industry.
Our services for DHL include press conference, media interviews, contributed articles and news service.
Some 300 pieces of positive news articles with a total reach of 600 million+ have been generated in 2019
The average score of media coverage in 2019 reached 8.8 points (full score: 10 points – a result parameter discussed and agreed with DHL)