JUST is a company that applies cutting-edge science and technology to create healthier, more sustainable foods for consumers.
Since 2017, Paradigm has been helping JUST to make debut and introduce its flagship products to key Chinese media. Major initiatives include:
Launch of JUST Scramble
Introduction of its innovation on clean meat
Expansion to Asia in cooperation with Green Common in Hong Kong featuring JUST Mayo and JUST Ranch
Launch of JUST Egg in Shanghai