Opened in Q4 2019, Xuzhou Marriott Hotel Lakeview is the first Marriott-branded hotel in Northern Jiangsu province and Huaihai Economic Zone, an emerging business and economic region which includes 20 cities spanning Jiangsu, Shandong, Anhui and Henan provinces.

Paradigm has been entrusted to plan and execute a three-month promotional program to publicize the opening of this exceptional hotel. Our support covers both conventional and social media. The results were remarkable, i.e. some 100 positive news reports about the hotel were generated in this three-month period.