Jetstar’s mission is to offer low fares to enable more people to fly to more places, more often. Since it was established in Australia in 2004, the low cost carrier has already carried more than 250 million passengers.
Jetstar has one of the Asia Pacific’s largest low fares networks by revenue. Jetstar-branded carriers operate more than 5,000 flights a week to more than 85 destinations.
It made inroads into the mainland China in 2009. Paradigm has been Jetstar’s PR consultancy since its inception in China, providing media relations and news services to support the marketing of its development and operation in this market.
On average, more than 300 positive news reports have been generated every year.
Provided promotional support wherever Jetstar stretched its network in China – Beijing, Shanghai, Haikou, Hangzhou, Shantou and Zhengzhou.
Made big PR pushes to key corporate developments of Jetstar such as the inauguration of its Shanghai and Tokyo route.