The Austrian National Tourist Office (ANTO) is Austria’s national tourism organization. ANTO has been striving to promote the concept “Holidays in Austria” to major international markets including China.

Since 2018, Paradigm has supported ANTO’s annual media launches in China to promote its attractions and new offerings.

In these launches, most if not all travel trade, tourism, lifestyle, business and mainstream media were invited and vast amount of positive news reports were generated.