The China Hospitality Education Initiative (CHEI) is a visionary project of The J. Willard and Alice S. Marriott Foundation in China. CHEI offers a portfolio of programs to help educators prepare youth in China for hospitality and tourism careers. These programs include faculty internships in hotels, field trips to hospitality venues, guest lectures on campus, hospitality English curriculum, teaching resources, conferences, regional forums and more.

Paradigm helped promote the inauguration of CHEI in 2013. Since 2016, we have been entrusted to provide media relations support to publicize the annual education forum of CHEI.