ViniPortgual is the industry co-operative of the entire wine sector of Portugal. ViniPortugal has been using the “Wines of Portugal” brand to promote its wine industry to international markets. China is one of the four most important markets of ViniPortugal.
Since 2016, Paradigm has been appointed to promote the niches of “Wines of Portugal” to the wine trade, professionals and consumers in China. The tactics included participation in major trade shows, masterclasses and seminars, roadshows in key Chinese cities, trade familiarization tour to Portugal, media relations, news services and social media.
A snapshot of our select works for ViniPortugal in 2019 could show the magnitude of such initiatives:
Participation in two key trade fairs. ViniPortugal’s pavilion has attracted 3,000+ visitors
Four large-scale wine tasting events in Macau, Guangzhou, Xiamen and Beijing featuring 30+ Portuguese wine producers. The events have attracted 1,000+ visitors