With a profound history of 50 years, SKF Motion Technologies was a global provider of electrical linear actuator components and systems as well as linear motion products, with market leading positions and differentiated offerings in global niche markets, including high end medical and industrial actuators and roller screws. It also has operations in China.
In October 2019, SKF Motion Technologies was rebranded as Ewellix: Makers in Motion to reflect the changes that the company has undergone since it was acquired in December 2018 by Triton. The new business builds on its reputation as a leading development partner and manufacturer of advanced linear motion and actuation products and solutions, while focusing on the current and future technical and commercial challenges faced by its customers around the world.
From August to December 2019, Paradigm was appointed to execute a promotional program for the new brand Ewellix in China. We have leveraged media relations, news services, customer communiques and advertising to formally introduce the new brand to stakeholders. Select highlights of this program are:
21 news write-ups in the formats of press release, case study and news background have been developed and distributed.
Generated 160+ positive news clippings with a total advertising value equivalent of Euro 300,000+