Aloft Shanghai Zhangjiang Hotel is the first Aloft branded hotel of Marriott International in Shanghai. Paradigm undertook the promotional works for the hotel’s grand opening in Q2 of 2019.
We designed and executed a tailor-made integrated communications program for the hotel. Utilizing a full array of conventional and social media initiatives, we aimed at creating awareness of the hotel as well as promoting its niches from location, facilities, amenities to F&B services to the next generation of travelers. We also strived to introduce the brand personality of Aloft to the China market. In the first month of operation, the hotel achieved a stunning 100% occupancy rate.
100+ positive news reports
Delivered a PR return of investment of 10X