With a history of over 150 years, Sherwin-Williams is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers.

In 2019, the Consumer Brand Group of Sherwin-Williams strived to make a big marketing bush to the retail market in China. Paradigm executed a tactical communications program consisting of conventional and social media service to support its ambition. Two of the key initiatives were the first-ever interior design salon and launch of 2020 Colormix ® Forecast in China.

More than 210 positive news reports were generated by this tactical program.