BICS is a leading international communications enabler, one of the key global voice carriers and the leading provider of mobile data services worldwide. Its solutions cover global mobile connectivity, seamless roaming experiences, fraud prevention and authentication, global messaging and the Internet of Things. Its mission is to deliver converging international wholesale solutions to existing and future communications service providers worldwide.
Paradigm has been working with BICS in China since 2017. In view that what BICS needs is highly focused B2B support, we rely on two types of PR tactics to get its value propositions across to target audience:
In-depth interviews between key trade media and the senior executives of BICS when it participated in the annual Mobile World Conference Shanghai, arguably the most important mobile communication trade show in China.
Pitched a series of 10+ thought leadership articles to key influencers and media in China